The Paylogic proposition

Paylogic is an extensive system and service intended for the supply and distribution of tickets for organisers of events. Paylogic was launched on the Dutch market in 2006 and up to now over 3 million tickets have been processed for more than 700 organisers of events. Paylogic is a solution and service orientated company in the entertainment industry and mainly focussed on the ticketing (and close to ticketing) related services. More than 700 customers rely on these services and its strong distribution network.

What are the main reasons for this success story and what are the benefits for Paylogic's customers? The answer leads us to a description of Paylogic's exceptionality and its unique selling points.

  • Innovative Ticketing System: The core business Paylogic started with was the development of a flexible, scalable and reliable ticketing platform. Many innovations have been implemented in the ticketing system which leverage the customer’s revenue and help them manage their events easily.
  • Easy to use: The software and services come with properly styled documentation. The high class developed user interface instantly provides a quick start and allows customers to run the system intuitively as it is a completely do-it-yourself system.
  • Ticket types: The ticketing system is able to handle tangible (thermal) tickets, electronically print-at-home tickets (PDF), RFID tickets and mobile tickets (SMS & Mobile online). Innovation of ticketing media supports sales channels and will in combination with access solutions enable easy sales, distribution and access to their events for event managers.
  • Sales Channels: Customers using Paylogic’s strong ticketing business solution will be enabled to utilize all relevant sales channels, i.e. their own sales channels and as well as partner channels.
  • Internet Shop: the internet shop provided by Paylogic is cutting edge technology. Paylogic provides API's for customizable partner shops and adaptable back office processes. The API's enable decentralized ticket sales through a centralized platform. This is a strong position because it is quite uncommon that ticketing companies are willing to customize their ticketing interfaces and Paylogic can connect its platform to every external (sales) platform.
  • Full-service: Paylogic offers every kind of domestic and international payment methods, a consumer helpdesk, onsite support and the delivery of hardware at the event location. This means that Paylogic’s customer either get a full service package or they can decide the level of support they need, assisting with sales and marketing and servicing on the event site.
  • Cost: Paylogic does not charge any set-up costs and can be implemented within a day ('plug & play'). This means that there is a low threshold to start using the system, after testing it 90% starts using it exclusively within 6 months.
  • Marketing & media power: Providing all relevant core functionality Paylogic has established strong and powerful sales and promotional channels to support the ticket sales for their customers. The marketing and cooperation of Paylogic consists of pushing ticket sales while addressing the target groups in national media like Radio 538, SBS, Veronica Magazine, Slam FM, De Pers, Live XS, Festivalinfo and many others for the Dutch market.
  • Pricing: Paylogic's pricing model varies per sales channel and it is well known to be fair and pioneering. The event company is in charge and decides the service fee visitors pay, Paylogic collects the fee, which is decided by the selected package; you pay solely for the service you need. This is why it is very competitive in comparison to the traditional ticketing parties and to cheaper new parties. This is one more argument for customers of any size to join Paylogic's network.

In addition to this uniqueness of Paylogic's ticketing and service solution, Paylogic provides standard services that are considered better than those of the established ticketing companies. Paylogic has proven to be a successful product over the last years and has earned a very good reputation in the entertainment industry.
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