History

2005

Accepté was founded on the 19th of September 2005 in Groningen, The Netherlands. Accepté deployed activities concerning web development, social communities and company process automation.

2006

Up to May 2006, Accepté invested in the in-house developed ticketing service Paylogic. Paylogic was launched in the Dutch market as of June 2006. Although no reference to tickets or events is made in the brand name, the Paylogic service is 100% focused on ticket sales and event services. The leading philosophy behind the brand name was that ticket sales in its pure essence is an advance payment for a future service (the event), resulting in a payment slip (the ticket). Hence, it would be logical to approach the ticketing business from a transactional process (pay logic), rather than from the point of view of a ticket broker or promoter. The key success factor for this philosophy was that, with the full adoption of the internet, event holders generated enough traffic (visitors) on their websites that they themselves could sell their own tickets. Hence, cutting out the middle man (for example ticket broker or promoter), while of course saving costs. Also reducing cost as the complete ticketing service is digital and self servicing. This philosophy inspired hundreds of event holders and before the end of 2006 Paylogic serviced well over 63 event holders and venues.

2007

Although the philosophy behind Paylogic was successful in its basis and attracted many event holders and venues, many features as provided by the traditional ticketing companies were missed by the Paylogic customers. In 2007, Paylogic expanded her services, extending it with feature like box office software, seat planning, guest list by digital invitation, cancelation insurance, et cetera. Also, Paylogic extended her existing features and functionalities and gained in quality of service, performance and more.

2008

In 2008, the expansion was not merely limited to the fields of electronic, internet and automation, but also reached offline innovations. In order to service all of the event holders needs, Paylogic also opened two offline sales channels for consumers to purchase their tickets: POS (Point-Of-Sale) via the Primera stores chain and telephone orders. The step to offline and especially POS was a huge success. Although online ticket sales and electronic tickets are the future and growing in size, the offline market will show great possibilities in 2008 and for the next decade still.

2009

In 2009, Paylogic broadened the channels of ticket promotion and ticket delivery.
Although Paylogic is not a ticket promoter in the basis of her service, a network of Dutch media partners was connected to push the tickets on sale via Paylogic through their media channel. Examples of media partners were SBS (TV), Radio 538 (radio), SlamFM (radio), De Pers (newspaper) and many more.
Ticket delivery was extended with postal mail and mobile tickets. In the ordering process, consumers now had the possibility to have the tickets delivered by mail (printed on tangible and authentic tickets) or by SMS to their mobile phones.
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